Nakenfisen protects your personal privacy and works to ensure that your personal data is protected when using our services. Below follows our privacy policy ("Privacy Policy") which establishes how Nakenfisen HB, org. no. 969789-7916, Fastingsgatan 104, 129 43 Hägersten, Sweden, info@nakenfisen.se ( “Nakenfisen/we”) uses, processes and protects your personal data. The privacy policy applies when Nakenfisen provides services and products in connection with purchases, service matters and other contact with Nakenfisen.
Parts of the Privacy Policy are also applicable to the processing of personal data regarding persons who have consented to customized marketing services ("Subscriber") .
2. Who is responsible for your personal data?
Nakenfisen is responsible for personal data and has the following contact details:
Nakenfisen HB, Fastingsgatan 104, 129 43 Hägersten
Phone: +46 73 53 73 226
Email: info@nakenfisen.se
Nakenfisen intends to process all personal data in a legal, transparent and fair manner in accordance with applicable legislation (including the European Union's General Data Protection Regulation 2016/679 of April 27, 2016).
3. When do we process your personal data?
As a customer of Nakenfisen, we process personal data about you when you visit and/or make a purchase at Nakenfisen 's website, uses you Naked fart support or otherwise have contact with Nakenfisen. The purposes that form the basis of Nakenfisen's processing of personal data are stated in section 5.
As a Subscriber to Nakenfisen, we process personal data about you. All personal data is specified in section 4.
4. Compilation of personal data management
| Purpose | Commitments in connection with order/purchase |
|---|---|
| Legal basis |
Fulfillment of agreement Processing of personal data is required for Nakenfisen's fulfillment of commitments in connection with order/purchase. Lack of personal data means that Nakenfisen cannot fulfill its obligations and may be forced to refuse the purchase. |
| Categories of personal data |
Name Social security number Address Phone number Payment information Information about purchases |
| Type of treatment |
Delivery (including contact in connection with delivery) Identification Payment processing Handling of complaints and warranty matters |
| Automated decision making | No |
| Storage time | Fulfillment of purchase agreement (including delivery and payment) and 36 months thereafter for the purpose of handling any complaints and warranty matters |
| Purpose | Fulfill Nakenfisen's legal obligations |
|---|---|
| Legal basis |
Statutory requirement Processing of personal data is required by law. Lack of personal data means that Nakenfisen cannot comply with legal obligations and may be forced to refuse the purchase. |
| Categories of personal data |
Name Social security number Address Phone number Payment information Information about purchases Information about any errors/complaints |
| Type of treatment | Handling necessary to fulfill Nakenfisen's legal obligations according to law, judgment or authority decision (e.g. the Accounting Act and the rules on product liability and product safety) |
| Automated decision making | No |
| Storage time | In accordance with statutory requirements |
| Purpose | Marketing & segmented marketing of Nakenfisen's goods via email |
|---|---|
| Legal basis |
Legitimate interest The treatment is necessary to satisfy Naked fart legitimate interest in certain marketing. |
| Categories of personal data |
Name Age Sex Address Phone number Payment information Purchase history Purchase and User Generated Data |
| Type of treatment |
Sending newsletters with information and offers Simplify use of Nakenfisen's services (e.g. by saving favorites and thus facilitating future purchases or reminding you of items forgotten in the digital shopping cart) Personal communication based on your behavior via Nakenfisen media |
| Automated decision making | No |
| Storage time | Fulfillment of purchase agreement (including delivery and payment) and 36 months thereafter in order to provide further offers from Nakenfisen |
| Purpose | Handle customer service issues |
|---|---|
| Legal basis |
Legitimate interest The treatment is necessary to satisfy your and Nakenfisen's legitimate interest in customer service. |
| Categories of personal data |
Name Address Phone number Payment history Payment information Purchase history Correspondence Any errors/complaints |
| Type of treatment |
Communication and answering any questions to our customer service Identification and investigation of any complaints and support matters |
| Automated decision making | No |
| Storage time | Until the matter is closed |
| Purpose | Evaluation, development and improvement of Nakenfisen's services, products and systems |
|---|---|
| Legal basis |
Legitimate interest The treatment is necessary to satisfy your and Nakenfisen's legitimate interest in the evaluation, development and improvement of Nakenfisen's services, products and systems. |
| Categories of personal data |
Age Sex Home office Correspondence/feedback re Nakenfisen products Purchase and User Generated Data Technical data (e.g. language setting, IP address, browser settings, operating system, screen resolution and platform) Information about your interaction with Nakenfisen |
| Type of treatment |
Customization of services Production of documentation for improvement of goods and logistics flows (e.g. forecasting of purchases, stocks and deliveries) Preparation of documentation for development and improvement of Nakenfisen product range Preparation of documentation for the development and improvement of Nakenfisen resource efficiency Offer the opportunity to influence the product range Preparation of documentation for the improvement and development of IT systems Analyzes of personal data are carried out through a segmentation of customers and are carried out on an aggregated level using de-identified or pseudonymised data |
| Automated decision making | No |
| Storage time | 36 months from collection |
When Nakenfisen processes personal data based on a balancing of interests, we have assessed that our interest in processing the personal data outweighs the breach of privacy that the processing may entail, partly because the processing is limited and because the data subject can contact Babyshop and have their data deleted at any time. Nakenfisen never processes sensitive personal data based on a balancing of interests and does not perform automated processing without your consent.
When Nakenfisen processes personal data with the support of consent from you, your consent must be voluntary, specific, informed and entail an unequivocal consent to apply as a legal basis. If you have given your consent to Nakenfisen you have the right to revoke it at any time.
5. Profiling
For Subscribers can Nakenfisen come to process personal data through profiling. Such profiling takes place with the support of your consent. You can withdraw your consent at any time.
Profiling means that we analyze information about how you use our website, which goods, services and offers you were interested in, information about your purchases, which of our newsletters you interacted with, if you have possibly registered for any of our events and information about your account holding. We do this to provide you with offers that we think suit you and to invite you to events we think you would like to attend.
You have the right to object to such profiling at any time. Any objection should be sent to info@nakenfisen.se. When Nakenfisen has received your notification, we will stop processing your personal data for this purpose.
6. Access to stored personal data
Nakenfisen may disclose personal data to partners in order to fulfill our commitments and the purposes mentioned above. Our partners are: Shopify, PostNord, Nets/DIBS, Mondido, Google, Meta.
Data forwarded to third parties is only used to provide the aforementioned services to you, e.g. freight forwarders in connection with the delivery of goods, media agencies for the distribution of marketing and credit reference or collection agencies for credit checks, identity checks and debt collection.
We never transfer your personal data for marketing purposes conducted by third parties outside Nakenfisen and our partners. We will also not sell your personal data to third parties without your permission. Nakenfisen may release your personal data if it is necessary to comply with applicable legislation or requirements from authorities, to safeguard Nakenfisen's legal interests or to detect, prevent or draw attention to fraud and other security or technical problems.
Nakenfisen always strives to only store personal data within the EU/EEA. The data may be transferred and processed in a country outside the EU/EEA (third country). The transfers that take place are made to the USA, for Google Analytics (analysis) and Meta. Any transfer takes place in accordance with current legislation and persons subject to the transfer will be notified.
7. How do we protect your personal data?
We have taken technical and organizational measures to protect your data from loss, manipulation and unauthorized access. We continuously adapt our security measures in accordance with the progress and development that takes place in the technical field. To make card purchases as secure as possible, all card information is sent in encrypted form. This means that the card information is transmitted via a secure connection and that your personal data cannot be read by outsiders. For card purchases, we work with an authorized payment agent who helps us directly check with your bank that the card is valid for purchases. When you pay by card, we reserve the right to perform an identity check.
Nakenfisen may let third parties use your personal data for marketing purposes at our request to market our products and services, but we will never let a third party use your personal data to conduct their own marketing towards you.
8. What are your rights?
Nakenfisen will, at your request or on its own initiative, correct, delete, de-identify or supplement your data if it is found to be incorrect, incomplete or misleading.
As a registered user, you have the right to request:
1. Access to your personal data. You have the right to receive a register extract or a copy of which personal data The naked fart treats about you. You can exercise this right at any time through a written and signed application.
2. Correction of your personal data. You have the right to request that Nakenfisen without undue delay corrects incorrect or incomplete data processed about you.
3. Deletion of your personal data. You have the right to request that your personal data be deleted if it is no longer necessary for the purpose for which it was collected. In the event of a statutory requirement to store your personal data or when there are other legitimate reasons why The naked fart must save your data, for example unpaid debts, your personal data cannot be deleted. We will then end the processing that is done for purposes other than complying with the legislation.
4. Limitation of processing. You have the right to request that your personal data may only be processed for certain limited purposes. You can, among other things, request restriction when you believe that your data is incorrect and you have requested correction as above. While the accuracy of the data is being investigated, its processing will be limited.
If your personal data is stored at Nakenfisen you have the right to data portability. This means a right, under certain conditions, to obtain and transfer some of your personal data in a structured, generally used and machine-readable format to another personal data controller.
When Nakenfisen personal data processing is carried out with the support of a balancing of interests, you have the right to object to this. If an objection continues The naked fart only the processing if there are legitimate reasons for the processing that outweigh your interests.
You can object at any time to your personal data being processed for direct marketing. The naked fart does not process your personal data for purposes related to direct marketing if you object to such processing. Once we have received your objection, we will stop processing the personal data for such marketing purposes. Any objection should be sent to info@nakenfisen.se. If you have consented to Nakenfisen to store and use your personal data for marketing purposes, you can withdraw said consent at any time. Such revocation can be limited to only part of the processing, for example that relating to direct marketing. A possible revocation of consent is sent to info@nakenfisen.se .
As a registered user, you have the right to submit any complaints regarding the processing of your personal data to the Swedish Data Protection Authority/Integritysskyddsmyndigheten.
9. Use of cookies and other tracking technologies
Our website uses cookies and other tracking technologies to improve your online experience. Nakenfisen uses, among other things, Google's advertising services. You can read more about Google's collection, sharing and use of data here.
10 . Any changes to Nakenfisen's privacy policy
Nakenfisen reserves the right to make changes to this Privacy Policy at any time. If the Privacy Policy is significantly changed will Nakenfisen to communicate this with reasonable notice on its website and/or by email to you.
11. Contact information for the person in charge of personal data
We protect our customers' personal data! Do not hesitate to contact us if you have any questions about how we process your personal data, this Privacy Policy or if you would like to request a register extract.
Our contact information is:
Nakenfisen HB
Fastingsgatan 104
129 43 Hägersten
Sweden
Telephone: +46 73 53 73 226
Email: info@nakenfisen.se
Business register: Swedish Companies Registration Office
Organization number: 969789-7916